UltraTech Cement Limited has announced the re-appointment of Vivek Agrawal as Whole-time Director and Chief Marketing Officer for a two-year term, from January 1, 2027 to December 31, 2028, subject to shareholder approval. The decision was taken at UltraTech’s board meeting on July 20, 2026, signaling the company’s intent to preserve continuity in its marketing leadership as it pursues its growth agenda.
A long-time stalwart of UltraTech, Agrawal has spent more than 30 years with the group. He joined the organization in 1993 as a Zonal Manager in the Cement Marketing Division and later held pivotal roles such as Zonal Head – Grey Cement South, Head, Marketing – Birla White, and Head – RMC Business. He also steered Star Cement as CEO in 2010 and subsequently took on the role of Chief Marketing Officer of UltraTech’s Cement Business in October 2013, underscoring a career deeply rooted in the company’s core operating units.
His leadership has been repeatedly recognized within the Aditya Birla ecosystem, including being named an Aditya Birla Fellow in 2017 and receiving the Chairman’s Outstanding Leader Award in 2019. Before joining UltraTech, he gained experience at Tata Motors, rounding out a career that blends operations, marketing breadth, and strategic leadership.
Agrawal’s academic foundation—BE (Hons.) from NIT Allahabad, MBA from FMS Delhi, and an Advanced Management Program from Wharton—complements a profile built on hands-on market growth, brand-building, and cross-functional execution. As UltraTech positions itself for next-phase expansion, his re-appointment as Whole-time Director and CMO is framed as a vote for sustained marketing discipline and strategic continuity at the highest level of the company.