Zee Entertainment Enterprises Limited has named Ashish Mishra as Chief Marketing Officer, a senior leadership appointment that signals the media group’s sharpened focus on marketing across its expansive network. The appointment takes effect from August 17, 2026, with Mishra based at Zee’s Mumbai headquarters and reporting to Chief Executive Officer Punit Goenka.
Mishra is a marketing veteran with more than two decades of experience spanning brand strategy, consumer marketing, business growth, digital transformation and go-to-market leadership. Most recently, he served as Chief Marketing Officer at ACKO, where he led brand-building initiatives, customer acquisition and growth strategy, earning industry recognition including Cannes Lions and Effies. Earlier in his career, he spent nearly 14 years at HSBC in roles across India, Dubai and London, managing marketing mandates across markets such as the UAE, Oman, Egypt, Bahrain and Qatar in areas including brand, cards, retail banking and customer growth.
The move aligns with Zee’s strategic push to deepen consumer connect and build a future-ready organization. In his new role, Mishra will oversee marketing and branding across Zee’s network, driving consumer propositions and high-impact campaigns, while also steering key strategic and cross-network projects. The company also noted that Kartik Mahadev will transition to a new role within the organization, with details to be announced shortly. Goenka framed the appointment as a step toward strengthening Zee’s marketing ecosystem to unlock long-term value, while Mishra highlighted Zee’s deep understanding of the Indian consumer as a strong platform to scale his growth-focused marketing agenda.