Zee Entertainment Enterprises Limited has appointed Ashish Mishra as Chief Marketing Officer, a Senior Management post, with effect from August 17, 2026. The Mumbai-based executive will report to Chief Executive Officer Punit Goenka and will lead the company’s marketing and brand agenda across its network as Zee sharpens its consumer-focused strategy to deepen engagement and drive growth across platforms.
Mishra brings over two decades of marketing leadership across brand strategy, consumer marketing, business growth, digital transformation and go-to-market leadership in diverse sectors and geographies. Most recently, he served as Chief Marketing Officer at ACKO, where he led the marketing function, brand-building efforts, customer acquisition and growth initiatives that earned industry recognition, including Cannes Lions and Effies accolades.
Before ACKO, Mishra spent nearly 14 years with HSBC, holding various leadership roles in India, Dubai and London. His remit spanned multiple markets—including the UAE, Oman, Egypt, Bahrain and Qatar—and covered brand, cards, retail banking, wealth and customer growth initiatives. He holds a Post Graduate Diploma in Communications Management from MICA, Ahmedabad, and a Bachelor’s degree in Computer Science Engineering. In line with this appointment, Kartik Mahadev, who has contributed to Zee’s marketing function, will move to a new internal role with details to be communicated shortly. Zee says the changes are part of its broader effort to build a future-ready organization and strengthen consumer connections across its businesses.