Asian Hotels (North) Limited has named Gauri Dhawan as Head of Marketing, PR and Branding, a move the company frames as a strengthening of its senior leadership as it accelerates its brand-building agenda. The board approved the appointment, which takes effect on September 1, 2026, signaling a deliberate push to sharpen the group’s marketing and communications playbook.
Dhawan arrives as a fashion and lifestyle marketing professional with deep experience across brand strategy, PR, influencer collaborations, events, digital marketing and creative direction. The profile notes she has led integrated marketing initiatives for luxury Indianwear and lifestyle brands, steering brand launches, media relations, celebrity placements, influencer collaborations and experiential campaigns.
Industry watchers say the appointment could help Asian Hotels North fuse hospitality with fashion-led storytelling, tapping into influencer networks and experiential campaigns to reach new guest segments. Her track record in orchestrating cross-channel campaigns could bolster the hotel group’s efforts to differentiate in a competitive market and elevate guest experience through cohesive branding.