Bajaj Electricals Limited has named Krishnan Sundaram as Chief Growth & New Business Officer, a key executive appointment that will take effect from August 11, 2026. The board approved the move at its August 6 meeting, designating Sundaram as part of the company’s senior management as it eyes sharper growth and new business opportunities across its portfolio. The appointment underscores Bajaj Electricals’ intent to strengthen growth engines and accelerate entry into new business areas under focused leadership.
Sundaram arrives with a rich consumer-marketing track record built largely in India and at global hubs. He spent the early chapters of his career at Unilever, taking on roles across marketing and category management with P&L responsibility across detergents, tea, and nutrition (Horlicks). He left Hindustan Unilever Limited in 2024, briefly stepped back, then joined Vini Cosmetics as CEO. Industry observers note Sundaram’s consumer-centric orientation, his ability to lead in ambiguous environments, and his track record of moving people and processes with a focus on brand, equity, and innovation—qualities Bajaj Electricals will likely lean on as it pursues growth and new business avenues.
The leadership move comes as Bajaj Electricals reports a positive trajectory for the quarter ended June 30, 2026. The company highlighted quarterly topline growth and an improvement in profitability across its Consumer Products and Lighting Solutions segments, with a strong balance sheet backing ongoing execution. Sundaram’s mandate will encompass scaling growth engines and identifying new business opportunities, aligning with the firm’s broader strategy of expanding its reach while optimizing value creation for its stakeholders.