In a strategic move that underscores its push into customer-centric experiences, Mahindra & Mahindra Limited has named Shuchi Suri as Executive Vice President – Mahindra Experiences, with effect from 14 May 2026. The appointment places Suri in a senior leadership role within the group, signaling a purposeful expansion of the company’s emphasis on world-class experiences across its automotive and travel brands.
Suri will drive the strategic focus on creating world-class experiences to unlock value and deliver tangible business impact for the Group. She will take ownership for the Mahindra Adventure team in the Auto business and the Experiences team at Mahindra Holidays, working closely with leaders across Auto and Holidays and reporting to Dr Anish Shah.
The nomination follows a distinguished 22-plus year global career at Unilever, where she held leadership roles spanning India, the APAC region, and the Global Headquarters in the UK. Most recently, she served as Global Vice President for Homecare, leading a multi-billion Euro global category across 60+ markets, steering growth and margin expansion through portfolio transformation and strategic execution. Her expertise spans Brand Strategy, Consumer Segmentation, Portfolio Transformation, Premium Innovation, and Digital First & Partnerships-based Marketing, with a reputation for speed, agility and building high-performing teams.
With this addition, Mahindra signals its commitment to weaving experiential value into its automotive and travel ventures, aiming to deepen customer engagement across its diverse businesses.