Zee Media Corporation Limited has appointed Prasanna Raghav as the Business Head – New Initiatives, a Senior Management Personnel role, with effect from March 13, 2026, following the Board’s approval on March 12, 2026. The move signals Zee Media’s intention to deepen its footprint in new content formats and monetization pathways across its platforms, leveraging cross-functional collaboration and innovative strategies.
Prasanna Raghav is described as a seasoned media and content leader with over 20 years of cross-platform experience spanning journalism, branded content, strategy and business management. He has a track record of leading multi-disciplinary teams, architecting major network IPs and delivering ambitious content strategies under tight deadlines. His career includes editorial stints at The Times of India, The Indian Express, Oman Tribune and Hindustan Times. Most recently, he served as Senior Vice President & Head, Branded Content at Associated Broadcasting Co. Pvt Ltd (TV9), where he helped build out the branded content vertical. He holds an MBA in Marketing & Strategy from IIM Lucknow, with international immersion at the Kelley School of Business, and a Post Graduate Diploma in Journalism from Asian College of Journalism.
Industry observers will be watching how Raghav translates this blend of journalism discipline and brand content acumen into Zee Media’s push for new formats, partnerships and initiatives across its broadcast and digital ecosystems.