In a strategic leadership move, S H Kelkar and Company Limited has appointed Ranjeet Agrawal as Executive Vice President – Sales (India Subcontinent) and Senior Management Personnel, with effect from August 20, 2026, after the board approved the recommendation of the Nomination and Remuneration Committee on August 19. The development underscores the company’s intent to sharpen its go-to-market strategy across the pivotal India Subcontinent region.
Agrawal brings over 20 years of experience spanning the fragrance, consumer insights and FMCG landscapes, with a track record in business growth, strategic customer management and sales leadership. Before joining Kelkar (Keva), he served as General Manager – Fragrance, India & South Asia at Takasago International Corporation. His earlier stints include CPL Aromas, Springfield Aromatics Pvt. Ltd., International Flavours & Fragrances (IFF), Aditya Birla Retail and Hindustan Unilever Ltd. He holds an MMS in Marketing from the University of Mumbai, a B.Sc. in Statistics from Mithibai College, and has completed an advanced course in Data Analysis for Marketing Decisions from IIM Ahmedabad.
The appointment is noted as part of Kelkar’s ongoing leadership development, with Agrawal tasked to strengthen sales execution and customer partnerships across the India Subcontinent. The company also states that Agrawal is not related to any director of the company, reinforcing governance clarity as it expands its fragrance and consumer offerings. As Kelkar continues to scale its portfolio and market reach, this leadership move signals a focused push to translate growth ambitions into tangible market performance.