Mphasis Limited has named Rogayeh Tabrizi as Executive Vice President – Consumer Packaged Goods (CPG) and Head of Decision AI, effective April 21, 2026. The appointment signals the company’s deliberate step to deepen its leadership in AI-driven decision making, aligning a high-profile data strategist with Mphasis’s ambitions to deliver decision intelligence across its client portfolio, particularly in the fast-moving realm of consumer goods.
Tabrizi brings more than two decades of experience spanning financial services, retail, logistics, and academia. A physicist by training who has woven data science with behavioral economics, she founded Theory and Practice Business Intelligence Inc. (TAP) in 2018 and served as its Chief Executive Officer. TAP developed Continuum AI, a decision intelligence platform designed to fuse AI with behavioral insights to sharpen business decisions and understand buyer behavior. Her path includes contributions to the ATLAS Detector project at CERN, leadership roles in AI-focused organizations, authorship of a Wiley-published work on Behavioral AI, and a slate of recognitions that underscore her influence in the data and analytics space.
Tabrizi’s background blends rigorous quantitative methods with an appetite for practical business impact—a combination that could sharpen Mphasis’s approach to decision-making across industries. Her fusion of physics-level pattern recognition, economic theory, and hands-on platform building positions her to drive value from data-led strategies, including those that map consumer behavior, optimize supply chains, and elevate enterprise-wide decision processes. With a track record as an innovator and thought leader, she also brings a network of collaborations and perspectives from academia, research institutions, and industry groups that could broaden Mphasis’s reach in AI-enabled solutions for the CPG sector.
The hire comes at a moment when Mphasis is positioning Decision AI as a core differentiator for clients seeking perceptive, data-backed decisions. As organizations grapple with accelerating digital transformation and the evolving needs of the CPG landscape, Tabrizi’s appointment is likely to be read as a strategic bet—one that seeks to translate complex data into clear, measurable outcomes for clients and stakeholders alike.